Companies that sell digital products are also subject to tariffs on the necessary equipment and infrastructure, which affects both them and their customers. Meta, for example, announced an additional investment in data center infrastructure due to rising hardware costs. Large tech companies like Apple and Amazon are also impacted by economic uncertainty.
Apple's sales in China, centered on Trump’s trade war, disappointed investors, leading to a drop in shares. Corporations like International Business Machines have warned about economic uncertainty and its potential impact on customers' purchasing decisions.
Microsoft and other companies have added warnings about the potential impact of changes in trade policy in their financial reports. Microsoft, for example, raised the price of its Xbox consoles due to higher development costs. However, for now, the sales of digital goods such as software and cloud services remain stable.
Nonetheless, if costs continue to rise for companies in the United States, they will have less cash available to spend on ads or other digital services. Amazon's shares fell, just like Apple's, due to macroeconomic hurdles and tariffs affecting their profits.
Amazon cited global economic factors and tariffs when forecasting a drop in its earnings below Wall Street expectations. Tech companies like Google are subject to uncertainty that affects their future results. Economic and political conditions, as well as tariff policies, are factors causing concern in the market.
